Funeral homes should use social media to stay visible and top of mind with local families through regular, relationship-building posts on platforms like Facebook. If you're not using social media, your funeral home may be playing catch up. Social media allows you to stay in touch with your friends and neighbors while reaching out to those you serve through daily, scheduled posts.

FAC Marketing's Social Media Management solution focuses on Facebook, though other options like Twitter and LinkedIn can also be added into your custom program. Facebook remains the most effective platform for connecting with local families in your community.

FAC Marketing offers three tiered Facebook management packages for funeral homes, starting at $199.99 per month, with higher tiers adding more posts, optimization, and monitoring:

• Basic Package: Cover image refresh, up to 10 general interest posts monthly, post curation and scheduling
• Enhanced Package: Cover image refreshed with 3 choices, up to 20 general interest posts, up to 3 community posts, up to 2 client provided content posts, enhanced page optimization, notification monitoring 1x per week
• Premium Package: Cover image refreshed with 3 choices, up to 20 general interest posts, up to 6 community posts, up to 6 custom posts, premium page optimization and ongoing assistance, notification monitoring 2x per week

FAC Marketing posts a mix of engaging, community-focused content for funeral homes, including:

• Holiday posts
• Supportive sentiments and links
• Inspiring links and images
• Trending topics
• Videos
• Preplanning information
• Custom local community posts
• Client provided topics

FAC Marketing contacts you monthly with your local posts and to discuss custom post ideas.

 FAC Marketing offers three tiered Facebook management packages for funeral homes:

• Basic Package: $199.99 per month (quarterly contract)
• Enhanced Package: $350.00 per month (monthly contract)
• Premium Package: $450.00 per month (monthly contract)

Advertising is additional. This package pricing is far less than you will pay to place a newspaper ad.

 Facebook page optimization for funeral homes includes:

• Client assessment
• Customized Our Story verbiage and image
• Complete About information
• Custom Facebook.com URL setup
• Monthly cover photo refresh
• Ongoing page optimization based on your package level

Posting frequency depends on your package:

• Basic Package: Up to 10 posts per month
• Enhanced Package: Up to 20 general interest posts plus up to 5 custom/community posts per month
• Premium Package: Up to 20 general interest posts plus up to 12 custom/community posts per month

Notification monitoring for funeral homes depends on your package level:

• Basic Package: Not included
• Enhanced Package: Notifications checked at least 1x per week, monitoring and notification regarding direct messages
• Premium Package: Notifications checked 2x per week, assist with Recommendations/Non-Recommendations

Yes, you can provide your own content for your funeral home's social media posts. The Enhanced Package includes up to 2 custom posts per month on client provided topics. The Premium Package includes up to 6 custom posts per month. FAC Marketing contacts you monthly to discuss custom post ideas.

Social media helps funeral homes build authentic connections with their community. A well-maintained Facebook page, complete with links, images and events, shows that you care while keeping you in front of local families. Being able to see full statistics for your social media reach and impact helps gauge what works for your business from day to day.

Contact FAC Marketing at 1-800-800-5809 or info@facmarketing.com to get started. Choose a Facebook package aligned with your marketing budget and goals, and FAC Marketing handles the rest.