You can find our latest posts on this page. Click on the calendar to review postings from prior periods and remember to check back here often!
While newsletters may have waned from the interest of some marketers, the truth is, they are one of the best ways to achieve community building benefits on a regular basis. The value of newsletters as a relationship-building tool should not be underestimated when planning your marketing efforts.
Newsletters allow you to maintain a link to your families and potential families with regular communication created for your community. They’re educational and excellent for building awareness of your brand while also demonstrating your unique, caring service approach. You can hand them out as people attend a visitation or sign the guest book.
The articles in a newsletter can be crafted around a theme, or they can include a combination of articles and images about general community events, staff and your funeral home’s services. And newsletters can be given not only to families you’ve served, but also to potential families who will have a need in the future. Hand newsletters out at every service, and use them as takeaway information when speaking to groups or at estate planning seminars in your community.
Print or Email?
While some prefer a print newsletter, others lean toward eliminating the paper and sending the newsletter via email. Some choose to hand out the print newsletter and make the newsletter available online, too. There are advantages and disadvantages to each approach. The print newsletter is more likely to be read and kept on hand until the recipient has a chance to read everything. However, the cost of printing continues to rise. An email newsletter allows you to easily link back to your website, which helps improve SEO. It is also very cost effective to deploy emails on a regular basis, making it possible to reach families in their homes more frequently.
FAC Marketing will look at your marketing mix to see if a digital newsletter or a print newsletter fits best for your community. A combination of the two can provide extra confidence that the newsletters are being read. The more mobile and internet-savvy your audience, the more likely it is that an email newsletter will be well received. As the years march on, we will continue to watch email responses to guide clients in developing the right marketing mix.
Your newsletter should include photos and information about your services and staff as well as interesting stories from your community. Nonprofit organizations you support can be featured, and we can include profiles of your staff members and funeral directors in a sidebar. The Caring & Sharing newsletter provides an example of our latest newsletter program. Grief content can also be developed to promote a follow-up grief program and to provide aftercare and emotional support for your families.
Benefits of a Funeral Home Newsletter
Here at FAC Marketing, we find newsletters to be a valuable and cost-effective part of an integrated marketing mix. These four benefits compel many funeral homes and crematories to continue or start a newsletter to keep in touch with families in their areas. Please let us know if you have questions about newsletters, and call us for a quote.