Your logo is one of your most valued brand assets, and it should be treated as such. Though it may seem obvious, it should be placed on all of your marketing materials and platforms. From print brochures and planning guides to social media profiles and company apparel, make the most of your logo!
Here are a few of the best places for your logo:
- Website—Your logo should have a prominent place on your website and blog. Make sure it stands out against any colored background.
- Business Cards—Tiny but mighty, the business card is a key place for your logo, name and contact information. Be sure all of your staff members have business cards with them at all times. You never know when someone will start a conversation about preplanning.
- Brochures & Folders—A large, simple logo format can make a big difference on any brochures or folders you provide to customers.
- Signs—Signage outside and within your locations should feature your logo and brand colors.
- Ads—Always include the logo on your advertising in newspapers, publications, and TV!
- Banners—Banners provide a portable option for branding at events you sponsor. Be sure the colors of your logo stand out.
- Planning Guides—Make sure your logo appears on the cover and back of any planning guides you use.
- Promotional Products—If you’re considering handouts with your logo on them, think about ordering promotional products such as tissues, emery boards and pens.
- Letters—All official communication should feature the logo. Place it on the letterhead and envelope as well as any invoices and forms you use with clients.
- Emails—Your email signature can include a small version of your logo.
- Social Media Profiles—Ideally, the profile picture will feature your logo. You can also place a logo elsewhere on a social media profile, such as in a Facebook cover image or the Facebook story image that appears on the right-hand side.
- Company Apparel—For events you sponsor or attend, such as senior fairs, golf outings, fundraisers, county fairs, and other events, it adds a nice touch to have casual shirts for your staff to wear. Put the logo on the shirts and consider embroidering some hats with the logo to hand out as door prizes.
When using your logo, you can benefit from following any guidelines provided by the logo designer. Logo guidelines include the specific colors to use in print and online, how to use the logo in black and white applications, spacing between the logo and margins, and so on. If logo guidelines don’t exist, or if you need to update your logo, contact FAC Marketing to learn more about logo usage.