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While you’re working on your overall marketing plan for 2019, we recommend that you include direct mail in your budget. Direct mail for funeral homes is still very effective, in part because people enjoy receiving mail. In addition, it is easy to acquire valid addresses for people in your demographic target area.
Making a plan for your direct mail for the year will help you develop campaigns that are easy to administer and manage. You can follow up on preplanning leads as you have time. Here are three reasons to include direct mail as part of your funeral home’s marketing plan for 2019:
Maximizing the Budget
We can help you plan a cost-effective and manageable schedule for your mailings. One way you can make the most of a direct mail survey is by spreading mail drops out over the year. You’ll also want to schedule your mailings around estate planning seminars, preplanning lunch-and-learns and other events you participate in or host.
FAC Marketing has the in-house expertise in direct mail to help you create a direct mail plan that runs like clockwork. We’ll help you get organized so you can follow up on a steady flow of preplanning leads!