About

FAC Funeral Home Marketing  A Tradition of Service to the Funeral Home Industry

FAC Marketing provides full-service funeral home marketing to independent funeral homes and crematories across the United States. Reach your marketing and pre-need sales goals with an affordable, strategic approach to digital content and traditional advertising. Develop your marketing mix with digital and print elements to build and nurture community connections so families remember you at their time of need. Turn to FAC Marketing for branding, logos, newspaper ad design, newsletters and print materials, as well as video and radio, social media and website content. In-house direct mail is our specialty, allowing for control and quality over preneed lead generation. Competitive shop and lead generation services are also available for market research and business development.

Owners, Mark and Kim Edwards

We believe in the value of funeral service and in the need to find appropriate ways to communicate that value to the general public. We work directly for our funeral home clients, and owe our allegiance only to you, the independent funeral home owner. 

Mark Edwards - FAC Marketing
Mark Edwards
Kim Edwards - FAC Marketing
Kim Edwards  

FAC Marketing works with independently owned funeral homes of all sizes

in a variety of geographies, competitive situations, and with varying resources.  

Our Company Staff

Our Remote Team

Every member of our team is a thought leader who has made significant contributions to the success of our clients. Each one brings a unique set of skills and expertise to our organization.


Ruth Paarman

Facebook Program 

Coordinator & Writer 

PJ Rasmussen

Lead Manager 

Facebook Assistant

Molly Cook

Graphic Designer

Phyllis Cohen

Graphic & Web Designer

Sara L. Skinner

Blog Writer

Shelly Edwards

Writer

Frequently Asked Questions

Below are answers to common questions funeral home owners ask about working with FAC Marketing for funeral home marketing and preneed lead generation.

FAC Marketing provides comprehensive funeral home marketing services including newspaper advertising, social media management, direct mail campaigns, newsletters, logo and branding design, funeral planning guides, website content, digital marketing, print materials, and SEO services. We specialize in in-house direct mail for preneed lead generation, giving you complete control over quality and results. These services are designed to help independent funeral homes increase pre-planning activity and at-need calls while building long-term community relationships.

FAC Marketing works exclusively with independently owned funeral homes and crematories of all sizes. We serve independent funeral homes across the United States, regardless of your size, location, competitive situation, or budget. Our allegiance is only to you, the independent funeral home owner—not to corporate chains or outside interests.

There is no one-size-fits-all price, because every independent funeral home has different goals and market conditions. FAC Marketing offers affordable, strategic marketing solutions tailored to your budget and goals. We work with independently owned funeral homes of varying resources and sizes, creating customized marketing plans that fit your needs. Contact us at 1-800-800-5809 or info@facmarketing.com for a personalized consultation and pricing based on your specific requirements.

Preneed lead generation helps funeral homes connect with families who are pre-planning funeral arrangements. FAC Marketing specializes in in-house direct mail campaigns designed specifically for preneed sales, maintaining complete control over quality and targeting. We also offer competitive shop services and market research to help you develop and convert qualified leads into preneed contracts.

FAC Marketing is headquartered in Burlington, Iowa, and serves independent funeral homes and crematories across the United States. Our remote team structure allows us to work effectively with funeral homes in diverse geographies and competitive markets nationwide while providing personalized service and local market expertise.

The most effective funeral home marketing combines both digital and traditional advertising elements. FAC Marketing helps you develop a balanced marketing mix that includes digital content (social media, website, SEO, video) and traditional materials (newspaper ads, direct mail, newsletters, print materials). This integrated approach builds and nurtures community connections so families remember you at their time of need.

FAC Marketing is owned by Mark and Kim Edwards, who have a long tradition of service to the funeral home industry. They believe in the value of funeral service and are committed to communicating that value to the general public. The FAC Marketing team works directly for funeral home clients with allegiance only to independent funeral home owners.

FAC Marketing distinguishes itself through exclusive focus on independent funeral homes, in-house direct mail capabilities for quality control, comprehensive full-service offerings (both digital and traditional), competitive shop and lead generation services, and a dedicated team of funeral industry specialists. We provide strategic, affordable solutions while maintaining our allegiance solely to independent funeral home owners.

Yes, FAC Marketing offers specialized social media services for funeral homes, including Facebook packages managed by our dedicated Facebook Program Coordinator. We understand the unique sensitivities and opportunities of funeral home social media marketing, helping you build meaningful community connections while maintaining appropriate tone and messaging for the profession.

Getting started with FAC Marketing is simple. Contact us by phone at 1-800-800-5809 or 1-319-752-9422, email us at info@facmarketing.com, or fill out our contact form. We'll discuss your marketing goals, preneed sales objectives, budget, and competitive situation to develop a customized marketing strategy for your independent funeral home.

FAC Marketing's branding services include logo design and redesign, visual identity development, brand messaging, and cohesive design across all marketing materials. Our graphic designers create professional branding that communicates your funeral home's values, heritage, and commitment to service while differentiating you from competitors in your market.

Yes, FAC Marketing provides website content creation, blog writing, and SEO services specifically for funeral homes. Our writers understand funeral service terminology and family needs, creating content that ranks well in search engines while genuinely helping families. We also offer the Bridges of Transition program and comprehensive digital marketing support to enhance your online presence.