Blog Post
Don’t Give Up Too Soon on Direct Mail Marketing
Small businesses often give up too soon on their marketing tactics. It’s one of the most common mistakes business make, either because they don’t see the results they expect or they decide to put the budget elsewhere. But remember, it takes time and repetition in order to get through to an audience! Many funeral homes and crematories forget that fact when results fall short of expectations, particularly with direct mail.
The reality of direct mail marketing is that even one postcard or letter can result in a preplanning sale or future family funeral—even if the family doesn’t respond immediately to your mailing. The other reality is that direct mail is the one medium that people will keep for future reference. Emails get deleted in a flash, but your postcard or brochure may end up in a folder or tucked in with important papers for family to find at their time of need.
To review, here are three ways to stay on target with your direct mail marketing plan.
Make a plan. Plan your marketing goals for the whole year and start to think ahead to any upcoming anniversaries for your funeral home or crematory. Leverage any events or changes to help keep your direct mail messaging fresh. Plot out your messaging about cremation, preplanning and personalization in advance.
Carry out your plan. Send your mail and prepare to respond in a timely fashion to any surveys or business reply cards. Review results as they come in to stay on top of the responses. Take the time to respond to inquiries with exactly what the customer requests, whether it’s a funeral planning guide or a preplanning appointment.
Stick with the plan. Unless the results reflect zero responses, we recommend sticking with your plan for the year. If you mail in the spring, summer and fall, you may find one time of year tends to provide more responses than other times of year. These seasonal fluctuations are normal and shouldn’t deter you from continuing to mail.
FAC Marketing has decades of experience providing cost-effective and response-oriented direct mail exclusively to funeral homes. Consider us your partner in persistent direct mail marketing. Get your direct mail ideas together and contact us.
You may have considered starting a blog for your funeral home, but wondered if it is really worth the time, money, and effort. The answer is yes—blogging benefits your SEO, enhances your profile and local marketing options, and enriches social media activities. Blogging is a critical component of comprehensive digital marketing programs for funeral homes.
Owners of funeral homes and crematories should have general knowledge about SEO and how it works. While some SEO work is technical in nature, some of it is related to the words used on your website. Some SEO steps also involved how your website is listed in Google Business and other websites and search engines.
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Each and every funeral home has a logo they use to identify their business. At F.A.C. Marketing, we've developed countless logo ideas and branded funeral homes for years to come. I thought it might be a good time to review some of the logo development basics just in case you're one of those professionals who is a far better Funeral Director than a logo designer!
Funeral home owners can provide aftercare marketing through newsletters, social media, digital marketing and direct mail surveys. Learn more about optimizing aftercare marketing so it leads to preplanning with your funeral home's families.
Today, more and more individuals and families are realizing how they can celebrate a life rather than solely grieve a death. Colorful, creative gatherings have become more popular. Overall, people are realizing that the more meaningful the services, the more healing and satisfying it is to family and friends who attend or participate.
How can you market preplanning services during the pandemic? Get ideas from our latest post about what's working to reach people who want to preplan their funeral services.
Wonder how Facebook can benefit your funeral home and crematory? Increase reach and engagement with a variety of posts. We share our ideas on what types of posts do well for our Social Media Management clients.
Need some ideas for marketing services in this era when more people are choosing cremation? Learn four ways to market funeral services when people choose cremation. You can update and improve your website, social media, preplanning materials and personalization messages so people can envision the benefits of having a memorial service when they choose cremation.
Make content the crowning achievement of your marketing. Your funeral home's website, social media and blog can become the center of your marketing messages. Keep your content fresh and up to date to engage potential customers in your messages about funeral services, preplanning, personalization and cremation.
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Burlington, IA 52601
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