Digital Marketing

DIGITAL MARKETING

Digital Marketing

Today, we can all see the value of digital marketing. Americans are online an average of 24 hours per week — a fact your funeral home can take advantage of. All independent funeral homes need a diversified online presence that includes regular social media posts, blogs and emails. FAC Marketing harnesses the most effective methods available to market your funeral home in the digital age. The result is a customized, highly effective digital program appropriate for both your community and  your budget.

Contents Include:


Social Media – Social media is where people are hanging out, learning about businesses and researching the reputation of businesses. It is also a convenient means of interaction between businesses and the people they serve. Click here to read about our Social Media Management Program.


Blogging – Blogging just might be the most overlooked tool in a diversified marketing plan. Many assume it’s merely a way for people to express their thoughts, talk about food or give pointers about their favorite hobby. In reality, blogging shows your expertise, knowledge and professionalism to your readers, and it improves your rankings on search engines (SEO), making it easier for people to find you online. Google and other search engines want new, fresh content added to your website, and a blog does just that.


Our copywriters have years of experience writing for the funeral industry and have researched keywords to help people find your blog on search engines. They understand how important it is to include topics and trends related to the funeral industry – it helps more people find your blog. We have put in the time to thoroughly research blogs, so why not take advantage of that?


“We offer a variety of blog options including custom or prewritten, available individually or in packages. Blog prices start at $175 for a prewritten blog.”


Email – Email newsletters can take many forms and frequencies, depending on your goals and budget. Aftercare newsletters keep you tied to those who have used your services and show an important follow-up for their time of grief. A community-focused newsletter can help you build relationships by providing interesting content while also keep people informed about events you have for holidays, preplanning seminars, veterans’ events and more. If your staff is involved in the community helping with food, diaper or coat drives, a newsletter provides a perfect venue to raise awareness of the drive before and after the event. Colorful photos of local people make it more enticing to read, keep and share. Contact us to learn more about email marketing and newsletters. 


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