Blog Post

Business Relationships Do Matter

Marketing is always adjusting to the best way to find and communicate with your customers. According to Wikipedia, the term marketing was found in a 16th century dictionary, where it was defined as buying and selling in a market. That is a great place to start, because people were buying, selling and building relationships in person back then.


Like most things in history, products, services and trends repeat themselves. Today’s prevalent Social Media takes us back to the market place to build relationships with our clients. We need to go where our clients are, and that is on social channels such as Facebook, Twitter and Instagram.


Popular Marketing Methods

Marketing has evolved as technology evolved.

1450 Print

1741 Magazine

1839 Posters

1867 Billboards

1922 Radio

1941 Television

1954 TV ads

1970 Telemarketing

1981 Computers 

1985 Explosion of Print

1990-1994 Cable TV is the largest ad medium

1995-2002 Internet Search Marketing (search products & services)

1998 Blogging emerges

2003 The Age of Inbound Marketing

2004 Social Media begins with Linkedin, Myspace & Facebook

2010 Email Marketing

2012 Businesses begin budgeting for social media marketing


Today, Social Media Marketing reflects the concepts of the early market place: Communicating, building relationships, buying and selling. We can do all of that and more on social media platforms such as Facebook.


First, we have to know where your clients and community members are connecting online.

 

  • 81% of adults are on social media
  • Facebook has the highest number of daily users out of all social media at 76%
  • The Facebook mobile app has 114 million users

 

Our specialized Facebook programs enable funeral homes and crematories to reach out to them through the positive, visually engaging posts we make on your behalf. Please contact us for details about our cost-effective Social Media Management packages .

funeral home blog benefits

The Benefits of Blogging

05 Dec, 2022
You may have considered starting a blog for your funeral home, but wondered if it is really worth the time, money, and effort. The answer is yes—blogging benefits your SEO, enhances your profile and local marketing options, and enriches social media activities. Blogging is a critical component of comprehensive digital marketing programs for funeral homes.
SEO is in layers

Funeral Home Website SEO: What You Need to Know

11 Nov, 2022
Owners of funeral homes and crematories should have general knowledge about SEO and how it works. While some SEO work is technical in nature, some of it is related to the words used on your website. Some SEO steps also involved how your website is listed in Google Business and other websites and search engines.
Logos identify and brand funeral homes

Thinking About a New Logo? Keep it Simple!

By FAC Marketing • 01 Jul, 2022
Each and every funeral home has a logo they use to identify their business. At F.A.C. Marketing, we've developed countless logo ideas and branded funeral homes for years to come. I thought it might be a good time to review some of the logo development basics just in case you're one of those professionals who is a far better Funeral Director than a logo designer!
Direct mail surveys work well for aftercare marketing

Using All the Tools Available for Aftercare Marketing

25 Jan, 2022
Funeral home owners can provide aftercare marketing through newsletters, social media, digital marketing and direct mail surveys. Learn more about optimizing aftercare marketing so it leads to preplanning with your funeral home's families.
Mastering the art of uniquely personal gatherings

Personalized Gatherings: The Future of Funerals

16 Nov, 2021
Today, more and more individuals and families are realizing how they can celebrate a life rather than solely grieve a death. Colorful, creative gatherings have become more popular. Overall, people are realizing that the more meaningful the services, the more healing and satisfying it is to family and friends who attend or participate.
Funeral Planning Guides

Marketing Preplanning in the Pandemic and Beyond

28 Sep, 2020
How can you market preplanning services during the pandemic? Get ideas from our latest post about what's working to reach people who want to preplan their funeral services.
Facebook increases reach

Engagement on Facebook Increases Reach & Goodwill

By Kim Edwards • 11 Sep, 2020
Wonder how Facebook can benefit your funeral home and crematory? Increase reach and engagement with a variety of posts. We share our ideas on what types of posts do well for our Social Media Management clients.
Direct mail surveys for funeral homes

Don’t Give Up Too Soon on Direct Mail Marketing

By Kim Edwards • 17 Jul, 2020
Small businesses often give up too soon on their marketing tactics. It’s one of the most common mistakes business make, either because they don’t see the results they expect or they decide to put the budget elsewhere. But remember, it takes time and repetition in order to get through to an audience! Many funeral homes and crematories forget that fact when results fall short of expectations, particularly with direct mail.
marketing funeral services with cremation

Four Ways to Market Cremation Services

By FAC Marketing • 13 Apr, 2020
Need some ideas for marketing services in this era when more people are choosing cremation? Learn four ways to market funeral services when people choose cremation. You can update and improve your website, social media, preplanning materials and personalization messages so people can envision the benefits of having a memorial service when they choose cremation.
content is king

Content is King

By FAC Marketing • 14 Oct, 2019
Make content the crowning achievement of your marketing. Your funeral home's website, social media and blog can become the center of your marketing messages. Keep your content fresh and up to date to engage potential customers in your messages about funeral services, preplanning, personalization and cremation.
Show More
Share by: