F.A.C. Marketing offers you a simple and effective way to get your name in front of prospective clients. Our newsletter service puts your name and contact information in the mailbox of families who, in turn, put the newsletter on their coffee table, refrigerator or next to their favorite recliner.
This quarterly newsletter will personally tell families in your target market about who you are. It will promote your business and keep your name in front of your target market. This will help your funeral home become the funeral home people think of first, building both your at-need and pre-need business.
The newsletter program helps you get in front of competitor’s families. This allows them to become familiar with your funeral home before they need funeral services. Those families with “soft” loyalties will begin to think of you as their funeral home.
Up to 40% of any given population may not have a funeral home preference, or even be familiar with any funeral home in their area. By utilizing the newsletter you create name recognition with these families, becoming the only funeral home they think of and remember.
One funeral director said it best, “I am building a wall of loyalty around my own families which makes it almost impossible for my competitor’s to break through.” The newsletter further strengthens your families’ loyalty.
Clergy see this investment as a commitment you are making to their congregations. They are thankful for the education and communication that the newsletter provides. Because of this great service, they will think of you first and recommend your services.
F.A.C. Marketing offers Family Matters as an informative resource to answer potential questions your community may have in regard to preneed.This newsletter service is aimed at keeping costs in check while giving your funeral home a professional, informative product with features to increase your preneed sales.
The newsletter is full color with multiple articles addressing different aspects of preneed in each issue. Your funeral home’s return address and business reply information is printed on the newsletters before they are mailed out to families.
Family Matters is shipped quarterly and always includes an attached business reply card. This helps keep your name and service offerings in front of consumers so when the time comes for them to make a decision, you name is the one they remember.
Pricing includes postage, printing and mail list management. Mailing lists can be supplied by your funeral home or F.A.C. Marketing can arrange to purchase that list for you separately. For more information on pricing, contact us today.