F.A.C. Marketing offers you a simple and effective way to get your
name in front of prospective clients. Our newsletter service puts your
name and contact information in the mailbox of families who, in turn,
put the newsletter on their coffee table, refrigerator or next to their
favorite recliner.
Family Issues Newsletter
This quarterly newsletter will personally tell families in
your target market about who you are. It will promote your business
and keep your name in front of your target market. This will help
your funeral home become the funeral home people think of first,
building both your at-need and pre-need business.
Reach out to your community:
Competitor’s Families
The newsletter program helps you get in front of competitor’s
families. This allows them to become familiar with your funeral home
before they need funeral services. Those families with “soft” loyalties
will begin to think of you as their funeral home.
Non-Committed Families
Up to 40% of any given population may not have a funeral home preference,
or even be familiar with any funeral home in their area. By utilizing
the newsletter you create name recognition with these families, becoming
the only funeral home they think of and remember.
Your Families
One funeral director said it best, “I am building a wall of
loyalty around my own families which makes it almost impossible for
my competitor’s to break through.” The newsletter further
strengthens your families’ loyalty.
Clergy
Clergy see this investment as a commitment you are making to their
congregations. They are thankful for the education and communication
that the newsletter provides. Because of this great service, they will
think of you first and recommend your services.
Increased name recognition and commitment means you increase
your market share and pre-need business!
Let F.A.C. Marketing take care of all the details…
- We research and write articles that appeal to the senior
market. We can also write articles that highlight your funeral home,
staff, services and special events.
- We secure the mailing list for the zip codes you serve.
Our direct mail experts will use age criteria to be sure that your
newsletter gets in the hands of your target market.
- We manage your mailing list, ensuring that all addresses
are up-to-date and accurate. We will even add and delete names as
you wish.
- We design the masthead with your funeral home, address,
phone number and web site on the cover. We can add pictures of your
funeral home or funeral directors. The masthead will be designed
to your specifications.
- We print the newsletter on top quality paper using two
colors to make your newsletter a valuable document to read and save.
- We even mail your newsletters! After addressing the newsletters
with your mail list, we sort the pieces according to the Postal Service
regulations and prepare the paperwork. With our years of experience
working with bulk mail, you can be sure your newsletter is being
mailed for the lowest postage possible.
Family Matters Newsletter
F.A.C. Marketing offers Family Matters as an informative
resource to answer potential questions your community may have in regard
to preneed.This newsletter service is aimed at keeping costs in check
while giving your funeral home a professional, informative product
with features to increase your preneed sales.
The newsletter is full color with multiple articles addressing different
aspects of preneed in each issue. Your funeral home’s return
address and business reply information is printed on the newsletters
before they are mailed out to families.
Family Matters is shipped quarterly and always includes an
attached business reply card. This helps keep your name and service
offerings in front of consumers so when the time comes for them to
make a decision, you name is the one they remember.
Pricing includes postage, printing and mail list management. Mailing
lists can be supplied by your funeral home or F.A.C. Marketing can
arrange to purchase that list for you separately. See our pricing
page for more information.
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